Promotional T Shirts
Boost Your Business with Custom Printed T-Shirts
Custom printed t-shirts are a classic and effective way to promote your business. With your message or image printed on them, they are recognised as one of the most popular and widely used tactics in the marketing handbook. T-shirts are cheap, effective, and can be worn by almost everyone. Nowadays, they are becoming a standard item of general dress, unlike before when they were not so widely embraced across all markets.
Promotional t-shirts are a great tool to attract interest and build a customer base. The rules are simple: set up a giveaway that will draw attention and include one of your promotional t-shirts in every prize. People love free stuff, so that alone will attract contenders. The key is to create a t-shirt that your customers would like to wear outdoors, so the print and fabric have to be of high-quality. T-shirts never go out of fashion and are considered a long-lasting promotional item.
The best thing about having a t-shirt with your business logo on it is that you get to wear it proudly everywhere you go. You become an ambassador for your business, promoting it every time you wear your shirt. Customised t-shirts are easy to create, cost-effective, and create a group of devoted fans and employees who wear them and become brand ambassadors everywhere they go.
This way, people see your brand and become familiar with it, thereby creating high visibility at a lower cost. Plus, if it gets on social media such as Facebook or Instagram, you will immediately get many followers and fans, both online and in your neighbourhood.
Some Popular T-Shirts
Types Of T-Shirts
Huge range to pick from, so which type of t-shirt would suit my promotion? Let's check out some of the types available
- Cotton T-Shirts: Cotton t-shirts are made from 100% cotton fabric and are comfortable to wear. They are available in different colours and styles.
- Gildan T-Shirts: Gildan is a popular brand that offers a range of t-shirts in various materials, including cotton and polyester. Gildan t-shirts are known for their durability and quality.
- Mens T-Shirts: Men's t-shirts are designed specifically for men with a broader shoulder and chest area. They come in various styles, including crew neck, v-neck, and long and short sleeves.
- Ladies T-Shirts: Ladies t-shirts are designed to fit the shape of a woman's body, with a narrower shoulder and waist area. They come in various styles, including scoop neck, v-neck, and long and short sleeves.
- Kids T-Shirts: Kids t-shirts are designed specifically for children and are available in a range of sizes and styles. They often feature fun designs and graphics.
- Quick Dry T-Shirts: Quick dry t-shirts are made from moisture-wicking materials that are designed to keep you cool and dry during physical activities.
- Long & Short Sleeve T-Shirts: T-shirts are available in both long and short sleeves, making them suitable for different weather conditions and occasions.
- Different Neck Cuts: V-Neck, Crew Neck, Scoop Neck: T-shirts are available in different neck cuts, including v-neck, crew neck, and scoop neck. The neck cut you choose can affect the overall look and feel of the t-shirt. V-necks are more formal, crew necks are more casual, and scoop necks are more feminine.
What Branding Can Be Done On T-Shirts?
The most obvious one is screenprinting. This has been around since the start of t-shirts. The simple explanation is screenprinting is a method in which ink or dye is transferred onto a substrate using a mesh. A stencil is used to block certain areas of the mesh, which prevents ink from permeating those parts. The ink is then applied to the open areas of the mesh using a blade or squeegee. When the mesh is pressed against the substrate, the ink is transferred to the material. This process can be repeated with different stencils and colours to create multi-coloured designs.
The method that has come along and taken over screenprinting as the preferred print method is digital transfers. These used to have a reputation for cracking or peeling off, but they have made tremendous strides in the past 5 to 10 years and now they are an ideal method. Firstly, you don't pay for set-ups for every colour you are printing, unlike screenprinting. You also get full, vibrant colour prints that you just can't get with a screen print. Prices are still a little above what screenprinting costs, but prices are continuing to drop and we can see in the future when all t-shirt printing will be done by this method.
The last method - though one we don't really recommend - is embroidery. This type of branding for t-shirts is not ideal. Usually you want large prints on t-shirts. Embroidery is a smaller and more subtle type of branding which is better suited to corporate wear. We highly recommend you stick with either a screenprint for single colour jobs or digital transfers when you have two or more colours or where you need full colour prints.
Service With A Smile
You might not be able to see us, but I can guarantee we are working with a smile on our faces. Customer service is important to us. If you have any questions on which type of t-shirt would suit your promotion, or what type of branding to recommend, we are willing and able to help. Providing promotional t-shirts to the New Zealand market for over 15 years means we have a lot of experience in what works and what doesn't.